I’m a celebrity, get me out of here!
We created a next-generation mobile fan experience for I'm a Celebrity Get Me Out of Here - one of the biggest TV shows in the UK. The objectives were to enhance the fan experience, provide digital activation for the sponsor and to generate additional quality advertising inventory. The app that stayed at the No. 1 App Store spot for almost two weeks and achieved half a billion interactions. In addition to the app, we created a hugely popular 8-bit platform game based on the Aunt Bessie brand characters. It achieved millions of game plays, increasing awareness of the brand and the various Aunt Bessies products. Additionally I built all of the levels for the game.