Pursuit racing
Pursuit Racing are a new motorsport team who take a modern approach to racing. They wanted a brand which reflected their values of inclusivity, fun, passion and speed.
My approach was to design a brand which was visually striking and represented the teams values whilst staying true to the history of motorsport. The falcon is amongst the fastest creatures on earth achieving speeds of up to 200 miles an hour. With exceptional vision and focus, what better way to represent a racing team.
https://www.pursuitracing.co.uk/
